Fanta
Goals: Increasing “Fanta” sales in the Arab sector in Israel, a very open-minded mobile market segment.
Overview: A code was embedded on bottle caps. People had to txt the code to a dedicated short code in order to participate in a special promo that included a car as the first prize.
Target Market: All ages in Israel’s Arab sector.
Technical capability: Service development, Code production and management, short code management and set up, text to win game management.
Results: Very high participation rate, increasing sales over summer time.