Gillette Mobile Race Game
Goals: Reaching men audiences and increasing Gillette sales in Israel through a unique, mobile-branded experience.
Overview: Creative, Design and Developing of a mobile branded car racing game for Gillette (P&G EMEA).The game is for J2ME users and is published through a wide variety of channels by Moblin: Text to get, on deck mobile advertising, blue tooth campaign, bulk SMS broadcasting, off deck mobile advertising, web 2 mobile ability.
Target Market: men 18-35.
Technical capability: Full Development and design of a J2ME game, Game hosting for downloads on our CMS, development and design of a supportive WAP site, Bluetooth campaign operations.
