Sugat
Goals: Reaching consumers and increasing sales through a branded iPhone application for one of Israel’s largest food companies.
Overview: iMatkon application includes over 100 recipes, video clips, tips, recommendations for matching wine with food, whole meal planners, search recipes according to different categories and get a random recipe by shaking the iPhone.
Target Market: 25+ years old.
Technical capability: Full Development of an iPhone recipes application.
Results: Number 1 in the “Lifestyle” category within 4 days of launch.